Task
Full-scale marketing for a European gas-station network on the Ukrainian market — developing communication and systematically supporting the reputation of a brand that combines certified fuel, specialty coffee and a full gastronomy experience.
What we did
Results
“The MOVE team changed how we see a gas station network on social media. Reels with actors gave us 500K+ views and a new brand character.”
What we did
Amic Energy is an Austrian network of fuel complexes (since 2013; operating in Austria, Latvia, Lithuania, Poland and Ukraine). Not just a gas station — certified fuel, specialty coffee and gastronomy (from signature XL hot dogs to fresh rolls and salads) in an updated loft interior, a place for a proper rest on the road. We've run the brand's full marketing for 3 years: regular content, reputation PR and support of long-term initiatives.
Approach and results
The brand's commercial activity is systematically converted into real support for the country. 'Austrian Film Week' — general partner for 14+ years running; ticket profit is doubled and directed to support Ukraine (including the Superhumans center). 'MAVIC from AMIC' with the Dignitas foundation — drones for the Armed Forces. 'Unbreakable Coffee' with the Serhiy Prytula Foundation — support for the defense forces. Plus ongoing gastronomy development. What works best is synergy: content + reputation PR + creative video formats for tenders + competitor audits. Next — restoring stations lost to shelling and growing brand awareness.