Google Ads:
setup and management
Google search advertising: search, shopping campaigns, automated Performance Max campaigns and GA4 analytics. Basic format for local business and lead generation. Advanced for e-commerce. Full scope of work and pricing below.
Setup once,
management monthly
Basic · search
Search ads in one market, no shopping campaigns. Local business and lead generation.
Advanced · e-commerce
Search + shopping campaigns + analytics for an online store. Includes everything in the Basic package.
The client pays the Google ad budget separately. Exact cost after a free account audit.
What's included
in the setup
Basic setup 15,000 UAH
- Account access
- Initial audit: restrictions, suspensions, campaign history, structure, conversions
- Keyword research and negative keywords (high/medium/low volume, brand, competitors)
- Ad copywriting: headlines, descriptions, extensions, USPs, tone of voice
- Search campaign build + ads on Maps
- Remarketing setup
- GA4 and GTM setup: goals, conversions
- Ad account integration, data accuracy check
- UTM tags on all campaigns
Advanced setup 38,000 UAH
Everything in the basic setup, plus:
- Product feed optimization + Merchant Center setup: titles, descriptions, images, error fixes
- Shopping Ads campaign: product groups, bid adjustments
- Display ads setup (GDN / banners)
- Performance Max + Google Business Profile: ads on Maps and local search
- Roistat / Calltouch: end-to-end analytics, CRM integration with sales sources
- Looker Studio dashboard: interactive reports in real time
- CRO elements on the site: delivery timer, user path testing, funnel data
What we do
every month
Basic management 20,000 UAH/mo
Account management · 2 to 3 times a week, around 10 actions per month
- Bid adjustments for keywords and campaigns based on actual performance
- Daily budget reallocation: money goes where the leads come from
- Spend and budget pacing control
- Automated bidding control (Target CPA / ROAS, Max Conversions)
- Manual edits where needed
- Account health check: disapproved ads, restrictions, suspensions, payments
Search terms and negative keywords · ongoing
- Search terms report review
- Adding negative keywords, cutting off irrelevant traffic
- Finding new working queries and adding them to the keyword set
Ads and keywords
- Ad A/B testing, pausing weak ads, rotation
- Keyword expansion, match type work, regrouping
- Extension updates: sitelinks, callouts, promotions
- Pausing underperforming keywords and groups, Quality Score work
Remarketing
- Audience management and updates, frequency capping control
Analytics
- GA4, Google Ads and actual leads reconciliation
- Conversion tracking control
- Analysis of which campaigns drive leads, and budget reallocation
Reporting
- Monthly report: spend, clicks, CPC, conversions, CPA/CPL, trends
- Review call and funnel recommendations
- Prompt communication during business hours
Advanced management 29,000 UAH/mo
Everything in the basic management, plus:
- Product feed and Merchant Center monitoring, error fixes
- Shopping campaign optimization: product groups, bids
- Performance Max optimization: signals, audiences, assets
- Display campaign management (GDN)
- Looker Studio dashboard management and updates
- Advanced end-to-end analytics (Roistat / Calltouch) in the monthly report
What's not included
in management
- YouTube / video ads
- Creative and banner design
- Site or landing page edits and rework: we give recommendations, we don't touch the code
- Full account restructuring from scratch: that's a new setup
- Google ad budget: paid by the client directly
- SEO
- Meta / TikTok and other platform management
- Review management
- Website copywriting
How much it
costs in total
Google ad budget is separate, on top. The client pays it directly.
What people usually ask
Is the ad budget included in the price?
No. The client pays the Google ad budget directly, on top of setup and management.
What's the difference between the Basic and Advanced formats?
Basic: search ads in one market, no shopping campaigns. Advanced includes everything in Basic, plus: e-commerce, shopping campaigns, Performance Max, Merchant Center, end-to-end analytics and a dashboard.
We already have an account, but it needs to be rebuilt from scratch
A full account restructuring is a new setup, not management. We start with an account audit: restrictions, suspensions, campaign history, conversions.
Free audit of your Google Ads
We'll check the account: limits, structure, conversions. We'll tell you which format you need and how much it will cost. We reply within an hour.