AI Advertising & AI Visibility:
get your brand into the answer
Your buyers ask ChatGPT and Copilot before they open Google. If your brand is not in that answer, you are not in the shortlist. The upside is real: AI-referred visitors convert at 14.2% against 2.8% for Google organic traffic, according to Opollo’s 2026 AI Search Benchmark Report, at 4.4 times the value of an organic visitor per Semrush, and nearly 50% higher on product pages per Shopify, because the visitor arrives after a conversation, not a headline click. We put you into paid AI placements and into the organic answers, and we measure it in numbers you can defend.
We reply within an hourWhat you
get
AI ads
Campaigns in ChatGPT Ads (self-serve since May 2026), Microsoft AI Max for Copilot placements, an optional setting Microsoft rolled out to all advertisers in August 2026 (Microsoft Advertising), and Google AI Mode / AI Overviews. Ads from your existing Search, Shopping and Performance Max campaigns become eligible there automatically: there is no separate opt-in and no direct targeting of that placement. We set intents, write answer-first creative, build the landing pages and run the tests.
AI visibility (GEO)
About 85% of your visibility in AI answers comes from sources other than your own site, according to AirOps. We work the three levers that move it: third-party mentions in media, directories, reviews and YouTube, which correlate with visibility in Google AI Overviews about three times more strongly than backlinks do (Ahrefs); open access for GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot, since 73% of sites carry some technical barrier to AI crawlers (Otterly.ai); and content AI can extract: direct answers, tables, definitions, sourced numbers, fresh dates.
Measurement
A fixed prompt set, Share of Voice tracked in Otterly, Peec or Profound, assisted conversions in your CRM, a monthly report. Not "traffic", because ChatGPT often names a brand without a link.
Who this
is for
Businesses with a long cycle and an expensive lead, where a single AI recommendation can cover a quarter's worth of ad spend: B2B SaaS, fintech, legal, clinics and healthcare, high-ticket e-commerce, HoReCa. We have run campaigns in each of these verticals.
From audit
to report
Audit
2 weeks. We build a prompt set of 20–40 questions your buyers actually ask, record how often each AI names you and your competitors, check your robots.txt and HTML for crawler access, and inventory every off-site mention that AI could draw on. You get a scored report and a plan.
30-day test
ChatGPT Ads from $25 a day, with OpenAI recommending a starting bid of $3 to $5 (OpenAI Help Center), or Microsoft AI Max as the cheaper first step. One Adthena client saw a ChatGPT ad CTR of 0.91%, against a 6.4% benchmark for Google Search ads in the same sector, a single client’s result, not a platform average, reported by Campaign. We judge the test on cost per qualified lead, not clicks.
Scale
Winning intents get budget, losing ones get cut, GEO work starts producing mentions and open pages. If you sell products, your feeds follow the Agentic Commerce Protocol (ACP) from Stripe, OpenAI and Meta, or the Universal Commerce Protocol (UCP) from Google and Shopify.
Monthly report
Share of Voice across the prompt set, assisted conversions, spend, what changed and why. One page, no vanity metrics.
How much
it costs
Final quote after the audit; it depends on markets, languages and the number of platforms.
What we
do not sell
- Promised positions. Only about 30% of brands stay visible from one AI answer to the next, according to AirOps’ 2026 State of AI Search report. We commit to Share of Voice and assisted conversions instead.
- Schema, FAQ markup or llms.txt as GEO levers. A May 2026 Ahrefs study of 1,885 pages that added schema found no statistically meaningful lift in citations on ChatGPT, Google AI Mode or Google AI Overviews. We keep them as hygiene, nothing more.
- Perplexity ads. Perplexity ended its ad program, reported by the Financial Times in February 2026 (PYMNTS).
- Astroturfing on Reddit. Reddit is the most-cited domain in AI answers, per Peec AI, and it removes an average of 100,000 automated accounts a day as part of its anti-bot crackdown. We earn honest mentions or none.
Who will
do this
- Full-cycle agency with our own production: strategy, media buying, content and video under one roof.
- Google Partner and Meta Partner.
- Campaigns for HoReCa, clinics, e-commerce and B2B/fintech clients (Binokl, Adpay).
- Team in Ukraine (Poltava, Kyiv) and Warsaw since September 2026.
FAQ
How much does AI advertising cost?
ChatGPT Ads start at $25 a day, with OpenAI recommending a starting bid of $3 to $5. A minimum 30-day test is $750 in media spend. Our audit starts at $1,500 and management from 15% of ad spend; the final quote comes after the audit.
Can a Ukrainian company advertise in ChatGPT?
Not directly: as of September 25, 2026, OpenAI’s help center lists 63 countries as available for self-serve advertisers, including Poland and the rest of the EU; Ukraine is not one of them. A Ukrainian business can advertise through its own Polish or other EU company, or start with Microsoft AI Max, which works from an existing Microsoft Ads account in any market.
Will ChatGPT definitely recommend us?
No, and nobody honestly can promise that. Only about 30% of brands hold their place across two consecutive AI answers. We commit to Share of Voice across an agreed prompt set and to assisted conversions, and report both monthly.
Why is the CTR so low compared with Google?
One Adthena client saw a 0.91% CTR on ChatGPT ads, against a 6.4% benchmark for Google Search ads in the same sector: a single client’s result, not a platform average. The ad sits inside a conversation, so most people read it as part of the answer. Those who click arrive after a dialogue, which is why AI traffic converts several times better in published case studies.
Will you add Schema markup and llms.txt to make us visible in AI?
Only as hygiene. A 2026 Ahrefs study of 1,885 pages found no statistically meaningful lift in AI visibility from Schema/FAQ markup, and we treat llms.txt as optional hygiene, nothing more. The levers that work are third-party mentions, open crawler access and extractable content.
Where do you run campaigns from?
There is no agency manager account in ChatGPT Ads. You verify your own legal entity at ads.openai.com, country and currency lock permanently, and you invite us as a user. Microsoft AI Max and Google AI Max run from your existing ad accounts.
Start with the audit
Two weeks, a prompt set of 20–40 questions, a crawler check and a mention inventory. You get a score, a plan and a quote.
Want to do it yourself first? Read how to launch ChatGPT Ads and how to get your site indexed by ChatGPT.