Marketing
that gets counted.
We break down what we do for clients every day: social media, ads, content, collaborations. Numbers from our own cases, not someone else's slide decks.
AI Marketing Specialist: A New Role and How to Break In
AI marketing specialist: agency responsibilities, what AI does well and badly, the skill stack, a 60-day plan, and a portfolio of 5 automations.
Website Traffic Analytics in GA4: What Owners Should Watch
Website traffic analytics in GA4 for owners: 7 reports, key events for HoReCa, services, and e-commerce, UTM discipline, and a 15-minute weekly review.
Designer at an Agency: The Job, the Portfolio, the Test
Designer at a marketing agency: how the work differs from product and freelance, a typical week, a 10-piece portfolio, the test assignment, and 6 mistakes.
Google Business Profile: Customers From Google Maps
Google Business Profile for business: a setup checklist, a review system, posts, map ranking, tips for chains, metrics, and 6 mistakes.
B2B Cold Outreach: How to Start Without Burning Out
B2B cold outreach without burnout: ICP and list building, a 5-touchpoint sequence, first message templates, call structure, handling "not interested".
How to Become a Copywriter at an Agency: Skills and Portfolio
How to become a marketing copywriter: what agency copywriters write, 'pretty' vs 'sells', an 8-piece portfolio, test assignment, interview, 6 mistakes.
Agency Sales Manager: How to Sell Marketing Services
Sales manager at a marketing agency: the funnel from lead to signed brief, discovery call questions, objection handling, KPIs, test assignment, and growth path.
How to Become a Motion Designer: Skills and Portfolio
How to become a motion designer from scratch: skill ladder, a 12-week plan, an 8-piece portfolio, what agency briefs look like, and how to price your work.
Agency Operations Director: Role, Processes, Requirements
Agency operations director: COO vs CEO and head of production, operating system, dashboards, weekly rhythm, hiring leads, 6 mistakes.
Marketing Agency Project Manager: Role and How to Become One
PM at a marketing agency vs. an IT PM: the weekly cycle, metrics, how to start with no experience, and MOVE's test assignment and interview.
Remarketing: How to Bring Visitors Back to Sales
Remarketing for business: which audiences to collect, message sequencing by time since visit, creatives for each stage, ad frequency and measurement.
Content Creator Job: What They Do and How to Join an Agency
Content creator job at an agency: duties, a restaurant shoot day, gear, skills, a 10-video portfolio, test assignment and interview at MOVE.
How to Become an SEO Specialist: Where to Start in 2026
How to become an SEO specialist in 2026: what SEO means today, a day at an agency, a 90-day plan, first audit, portfolio, interview, and 6 beginner mistakes.
TikTok for Business: What Works for a Local Brand
TikTok for business: who it fits in Ukraine, differences from Reels, 10 formats for a local brand, rhythm, hooks, metrics, and 6 mistakes. MOVE experience.
Team Lead at a Marketing Agency: Role, Rituals, KPIs
Team lead at a marketing agency: a week of rituals, planning workload across clients, quality control without micromanagement, metrics, hiring and 6 mistakes.
Instagram Traffic to Your Website: 10 Working Tactics
Instagram traffic to your website: bio link, Stories stickers, Reels with CTAs, DM automation, UTM tracking and GA4 checks. 10 tactics and 6 mistakes from MOVE.
How to Become a Media Buyer from Scratch: 90-Day Plan
Becoming a media buyer from scratch: agency duties, skills map, 90-day study plan, first case studies without clients, test assignment and interview at MOVE.
Website Traffic Sources: 9 Channels and What to Pick
Website traffic sources for business: 9 channels by speed, cost, and control, how to pick 2–3 for your niche, and how to measure CPA and ROAS.
Paid vs Organic Traffic: What to Choose for Your Business
Paid vs organic traffic: how they differ, when to start with ads and when with content, how channels reinforce each other, and how to split budget between them.
How to Increase Website Traffic: 15 Ways, No Fluff
How to increase website traffic: GSC and GA4 audit, technical foundation, content, local SEO, links, social media, paid tests, and a 30/60/90-day plan.
Google Ads vs Meta Targeting: What to Choose
Google Ads vs Meta targeting: the difference, a choice matrix by business type, cost structure, metrics to compare, and a 7-question test.
Brand Collaborations: How to Find a Partner and What You Get
Brand collaborations on social media: 8 formats, a step-by-step launch plan, budget, metrics and common mistakes. From an agency running dozens of brands.
Restaurant Content Calendar: Template and Examples
Monthly restaurant content calendar: 7 categories, Mon-Sun weekly skeleton, 4-week sample plan, production day, Stories routine and 6 mistakes.
Restaurant Marketing: 12 Tools by ROI
No-fluff restaurant marketing: 12 tools from Google Business Profile to Telegram ranked by ROI, what to do, how long it takes, how to measure, and 6 mistakes.
Restaurant Chain Marketing: From 1 Location to 6 Cities
Restaurant chain marketing: account architecture, content system, local ads, a new-city launch playbook, reporting, and 6 mistakes. MOVE's own experience.
Dental Marketing: How to Fill Your Schedule Without Discounts
Dental marketing without discounts: the patient journey, Google reviews, a site with prices, radius-based ads, doctor videos, and a 90-day plan.
Company Rebranding: When You Need It, Stages and Price
Company rebranding: 8 signals it's time to change, 7 stages with results for each, cost structure, launch checklist and 6 common mistakes.
Reels for Business: Formats, Frequency, What to Film
Reels for business: 10 working formats for local brands, hooks for the first 2 seconds, posting rhythm, metrics table, and 6 mistakes. MOVE Agency's experience.
Restaurant Website: What It Needs to Sell
Restaurant website guide: 12 essential blocks, HTML menu, reservations and delivery, local SEO, speed, and 6 common mistakes. From MOVE Agency.
Social Media Management Pricing in Ukraine, 2026
Social media management pricing: what makes up the price, freelancer vs agency, what's included from $900/month, and which offers to avoid.
Facebook Ads Cost: Pricing, Budget and Cost per Lead
Facebook ads cost: agency management fee, ad budget, what drives cost per lead, how to plan a test month and what a report should include.
UGC Content: How to Systematically Get Reviews and Videos
UGC content for business: 9 tactics that systematically generate reviews and videos, permission rules, reuse in Reels and ads, metrics, and mistakes.
How to Choose a Digital Marketing Agency: 15 Questions
How to choose a digital marketing agency: 15 questions on results, team, process, and money, an agency / freelancer / in-house table, and red flags.