In Short
An AI visibility audit in Ukraine costs from 3,000 UAH for a modular check (WebsCraft) and from $1,500 at MOVE for 2 weeks of work. The result includes a measurement of the share of mentions against 3-5 local competitors in ChatGPT, Gemini, Perplexity, and Google AI Overviews, a check of crawlers and reviews, a 90-day work plan, and an implementation estimate.
Where to Order an AI Visibility Audit in Ukraine, and How Much Does It Cost?
You can order an audit with a work plan and an estimate from a marketing agency with a GEO practice or from a specialized SEO studio. In the Ukrainian market as of November 2026, there are 3 formats of the check.
| Format | Price in Ukraine | Deliverable | Best For |
|---|---|---|---|
| SaaS tracker | Monthly subscription | A scan of mentions and bots, with no plan or estimate | A team with an in-house marketer |
| Studio’s modular check | from 3,000 UAH (WebsCraft) or from 6,831 UAH one-time (Pixelion, at the NBU rate of 45.5375 UAH per USD on 05.11.2026) | A check of indexing, basic mentions, and markup | A website before technical fixes |
| Agency audit with an estimate | from $1,500 at MOVE | A measurement against 3-5 competitors, an audit of the website and external sources, a 90-day plan, and an estimate | An auto shop, clinic, restaurant, or chain choosing a contractor |
At MOVE, an AI visibility audit costs from $1,500 for 1 market and 1 language and takes 2 weeks. The method for measuring on your own is described in the article on how to measure brand positions in AI.
What Does an AI Visibility Audit Include, and How Does the Check Work?
A full audit takes 2 weeks and consists of 6 stages.
- A matrix of 20-40 queries. Questions in your customers’ language and with their geography: by breakdown or symptom, by category in a district, comparison queries, and brand queries.
- Comparison with 3-5 local competitors. Each query is run at least 2 times on different days in ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews, because according to the report by AirOps and Kevin Indig, only 30% of brands stay in 2 consecutive AI answers.
- Crawler access and indexing. A check of
robots.txtand the CDN forOAI-SearchBot,GPTBot,ClaudeBot, andPerplexityBot, plus clean HTML and the Bing index. According to Otterly.ai for 2026, 73% of websites have barriers for AI bots; the fixes are covered in the article on getting your website indexed by ChatGPT. - Off-site sources and maps. We record the directories, media, reviews, and maps that Perplexity and AI Overviews cite. According to an AirOps analysis of 21,311 mentions, 85% of brand visibility in AI comes from third-party domains, and according to an Ahrefs study of 75,000 brands, web mentions correlate with appearing in AI Overviews 3 times more strongly than backlinks (0.664 vs 0.218).
- Commercial pages. A check of direct answers, price tables, fresh dates, and authors. Statistics and source quotes raise visibility in generative answers by up to 40% (ACM SIGKDD 2024), while Schema markup produced a statistically zero shift in an Ahrefs test on 1,885 pages.
- A 90-day work plan and an estimate. A priority table with owners, deadlines, and the price of each step.
Why Do ChatGPT, Gemini, and Perplexity Ignore an Auto Shop, Clinic, or Restaurant?
Assistants skip local businesses because of incomplete Google Maps listings, few reviews on aggregators, hidden prices, or PDF menus. According to the SOCi 2026 Local Visibility Index report on Search Engine Land, local multi-location businesses appear in Google’s map pack in 35.9% of queries, in Gemini in 11%, in Perplexity in 7.4%, and in ChatGPT in 1.2%.
Gemini takes data from Google Business Profile, and according to the same SOCi report, its location data accuracy is about 100% compared with 68% in ChatGPT and Perplexity, while venues recommended in ChatGPT have an average rating of about 4.3 stars. The audit focus by niche:
| Niche | What the Audit Checks | Why Assistants Name Competitors |
|---|---|---|
| Auto repair shop | HTML pages by car brand and repair type with a price list, Google Maps, auto directories, and forums | Open prices and fresh reviews that mention the work done |
| Clinic and dentistry | Share of Voice in Perplexity and AI Overviews against 3-5 nearby clinics, doctor pages, medical aggregators | Presence in medical directories and city roundups |
| Restaurant and cafe | An HTML text menu, Google Business Profile attributes, TripAdvisor, and food guides | ChatGPT and Gemini filter out venues with a PDF menu or no reviews |
What Does the Implementation Estimate Look Like After the Audit?
The estimate splits costs into one-time website and listing fixes at the start and monthly work on mentions, content, and monitoring. MOVE rates as of November 2026:
| Work Item in the Audit Plan | Payment | Cost at MOVE |
|---|---|---|
| AI visibility audit (20-40 queries, competitors, 90-day plan, and estimate) | One-time, 2 weeks | from $1,500 |
| Full GEO management (external mentions, content, SoV measurement) | Monthly | from $1,500 per month |
| Otterly, Peec, or Profound trackers | Monthly | At cost |
The budget formula for a quarter:
90-day budget = audit + one-time website and Maps fixes + 3 × (monthly GEO management or one-off work + tracker)
For 1 local auto shop, clinic, or cafe with a marketing budget under $1,500 per month, a retainer will not pay off. It is more profitable to take a one-time audit from $1,500 and, following the plan, open robots.txt yourself, fill in Google Business Profile, and publish the price list in HTML.
What Experience Does MOVE Have in Marketing for Auto Shops, Clinics, and Venues?
MOVE runs marketing, production, and performance advertising for auto shops, clinics, and HoReCa in Ukraine and Poland, so the audit takes into account the customer inquiry funnel in these 3 niches.
- Auto repair. For the auto shop Avtomotiv, reach grew by 86% (671,500 per month) and service inquiries increased by 34%.
- Clinics. For the dental clinic chain Parodent, we delivered +30% in booked appointments and a cost per inquiry lower by 23%. For 911 Aesthetic Clinic in Warsaw, the cost per lead fell by 27.7%, and 12 of 244 phone numbers became completed visits (4.9%).
- Restaurants and cafes. Puzata Hata: 1.6 million views in 3 months; IL Molino: over 300 deliveries per month from ads; Franyk: 5 cities, +85% engagement; Takava: +120% reach.
What to Ask the Agency Before Signing?
Before paying for an audit, check the contractor with 6 questions.
- How many queries and repeat runs are in the measurement? At least 20-40 purchase queries with 2 runs on different days in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Do the raw logs and the prompt table stay with the client? All files and the tracker account must belong to your business.
- What share of the plan is devoted to maps, reviews, and external mentions? Since 85% of visibility is formed by third-party sites (AirOps), a plan consisting only of Schema markup or
llms.txtwill not produce results. - Does the contractor promise the number 1 spot in a ChatGPT answer? A promised position is a warning sign, because only 30% of brands stay in 2 consecutive answers (AirOps). The contract should fix Share of Voice and assisted conversions; details are in the article on AI visibility KPIs and reporting.
- Is the implementation estimate broken down into separate works? The website, Google Business Profile, content, mentions, and tracker should be separate line items.
- Has the team worked in your niche? An auto shop, clinic, and restaurant need different directories and different appointment tracking. You can submit a request on the GEO page at MOVE.
Sources
- Search Engine Land, AI Local Visibility Report 2026 based on SOCi data
- AirOps, The Influence of Offsite Signals in AI Search
- AirOps and Kevin Indig, The 2026 State of AI Search
- Ahrefs, An Analysis of AI Overview Brand Visibility Factors (75K Brands)
- Ahrefs, Schema Markup and AI Citations Study, May 2026
- Otterly.ai, The AI Citations Report 2026
- Aggarwal P. et al., GEO: Generative Engine Optimization, ACM SIGKDD 2024
- Google Business Profile Help, local ranking on Google
- Google Search Central, AI features and your website
- Pixelion, GEO / AEO services and audit
- WebsCraft, GEO optimization for business