Task
AVTOMOTIV came to us wanting to break out of the standard auto-service content playbook: the brand did not want its communication built solely around car repairs, technical processes or a list of services. The core task was to build premium positioning and make the brand more modern, recognizable and large-scale. The team wanted content that was not only expert but viral — trends, humour, strong scripts, stories and emotion. In parallel we had to grow organic reach, follower growth and inquiries from social media, and set AVTOMOTIV apart from every other auto service in Ukraine.
What we did
Results
“MOVE’s content looks more premium than an average car service — and that’s exactly what hooks people. Reach nearly doubled, and new clients come in saying "I saw you on Instagram".”
What we did
We built a full content strategy that changed the brand's approach to communication entirely. Instead of template content about car repairs we bet on strong production, cinematic visuals, viral formats, trends and storytelling. We combined expertise with entertainment: showing the team, the internal processes, the company culture and the product through real client pain points and everyday situations.
Approach and results
We launched systematic work on Instagram and TikTok, built a monthly content strategy and integrated collaborations with other brands. The brand started speaking the language of lifestyle rather than a price list — which scaled AVTOMOTIV's recognition, set the service apart from typical garages and shaped the image of a modern premium automotive brand.