Task
TAKAVA is a specialty coffee shop brand with its own roastery, TKV Coffee Roasters, in Kyiv. The goal was not just to grow reach but to build a cultural positioning for the brand through tone of voice, collaborations and an ambassador program. Main KPI: reach and follower growth through organic channels alone, with no paid promotion.
What we did
Results
What we did
We built the brand's voice around an "enjoy sloooowly" philosophy: coffee as a reason to pause and slow down, not just a drink. This isn't a lead-gen brand, so inquiries are not the measure. The health of the content shows in the fact that 80.1% of reach comes from non-followers: it brings in a new audience instead of circling inside one that is already engaged.
Approach and results
We keep developing the tone of voice and a regular content plan. Brand collaborations delivered: Kachorovska for Kyiv Day (a city route and limited-edition cups), PROBLEMES and SOLMAR. We built a permanent ambassador program and a charity direction, a fundraiser with the Tabletochki foundation, and designed installations and merch. The first noticeable shifts in engagement appeared after 3 months. TAKAVA beans are sold to partner venues in Kyiv.