Task
911 Aesthetic Clinic is an aesthetic clinic in Warsaw with two locations, Wilanów and Wola, serving Ukrainian- and Polish-speaking patients. Reporting stopped at the lead, so nobody could see what happened to an inquiry next. The brief: lower the cost per lead, map the path from inquiry to booking to visit, and test the Polish-speaking audience separately.
What we did
Results
What we did
We built end-to-end analytics for the first time: Meta leads were matched by phone number to deals in Kommo and visits in Altegio, which showed the full path from inquiry to booking to visit. On that basis we refreshed the creatives for every procedure, switched off campaigns that produced leads but no visits, and tested the Polish audience separately from the Ukrainian one. Organic content added conversational videos with doctors, introductions to the team, patient reviews and UGC.
Approach and results
August 2026, Warsaw. Cost per lead fell 27.7% vs July, and the same budget brought 38.3% more leads.
The funnel: 296 leads from 20 lead forms, 244 unique phone numbers, 43 bookings (17.6% of unique leads) and 12 visits (4.9%). Endolift converted best: 31 leads, 10 bookings, 3 visits. Volnewmer PL brought 49 leads and no visits, so we switched that campaign off: judge campaigns by visits, not by cost per lead. Cost per lead for plasma therapy dropped 86% after the creatives were refreshed. In a 3-day test of the Polish audience (August 28–30, 5 campaigns), leads came out 46% cheaper than the account average, with a CTR of 4.23% vs 2.59%.
On Instagram: 724,449 views (+89.7%), 118,437 viewers (+229.9%), 78.3% of views from non-followers, and +730 followers (+90.6%). Reels views grew 257%. Two pieces from the second half of the month (about 280K and 128K views) added 502 followers in a week, 69% of the month's growth, including the joint project 911 × Anzhela Perl.