Task
Despite 15 years of successful work and a strong product, il Molino's visual communication no longer matched modern audience expectations. Content didn't highlight the chain's uniqueness, build an emotional connection, or work as a tool to scale sales — especially its own delivery.
What we did
Results
“MOVE completely changed how our restaurant looks on social media. Now every video isn't just content — it's an invitation to the table.”
What we did
We refreshed the brand without losing its family DNA and 15-year history. We built a single modern content strategy with a new visual style worthy of the brand and clear ties between content and business goals — so audience attention converts into real orders via its own delivery.
Approach and results
We hit the main strategic goal — the brand got a modern visual image and up-to-date positioning. In the first 3 months content gathered 1.3M views, significantly boosting recognition and becoming the basis for scaling sales.