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SMM HoReCa

Franyk

5 cities, 2 years, 1 vibe

Task

A network of venues with a unique character rapidly expanding across Ukraine. Take full SMM management and build a scalable system.

What we did

SMMContent productionUGCCollaborations

Results

5
Reach bridge
2+
Years of work
85%↑
Engagement

“MOVE made our brand alive on social media. They don't just manage the account — they create culture around Franyk. In 2 years we expanded to 5 cities.”

Дмитро Риман Co-founder

What we did

We've worked with Franyk for over 2 years — from a single venue in Poltava to a network across 5 Ukrainian cities. MOVE handled the full SMM cycle: strategy, content plans, production, daily moderation, blogger collaborations.

Approach and results

Systematic work with Reels and UGC formats boosted engagement by 85%. Each new city gets its own local content, but in a unified brand style — the network grows while accounts keep their character.

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