Task
Despite being one of Ukraine's best-known restaurant brands with 23 years on the market, Puzata Hata needed to update its digital communication. Content no longer fully matched trends, didn't engage a younger audience, scale organic reach, or drive online delivery sales.
What we did
Results
1.6M
Views in 3 months
500K+
Reach / month
300K
TikTok organic
What we did
We built a new content and marketing strategy: rejuvenated brand perception without losing recognition and authenticity, made content more emotional, launched systematic work with bloggers and UGC, and improved ad efficiency.
Approach and results
Already in the first months — significant growth in organic reach, ad campaign efficiency and online delivery sales. Social media became a key channel for attracting new guests.