In Short
Promotion in ChatGPT, Gemini, and Perplexity in Ukraine is handled by SEO companies, GEO studios, and full-cycle agencies. Choose a contractor by niche experience, work with Google Maps, reviews, and media mentions, a report on the share of mentions, and no promises of fixed positions. At MOVE, an AI visibility audit costs from $1,500 and GEO management from $1,500 per month.
Who in Ukraine Provides GEO Services for Local Businesses?
Generative engine optimization (GEO) is offered by three types of contractors: classic SEO companies, narrow GEO studios, and full-cycle agencies.
| Contractor Type | Strength | What a Local Business Often Lacks | Best For |
|---|---|---|---|
| Classic SEO agency | Technical state of the website, Google and Bing indexing, page structure | Video content, regular PR, and matching offline visits to inquiries in the CRM | Online stores and catalogs |
| Narrow GEO studio | Prompt monitoring, work with mentions in directories and communities | In-house production, paid ad management, and work with maps | SaaS and B2B companies |
| Full-cycle agency | Combines GEO, local maps, reviews, production, paid AI advertising, and the CRM | A higher entry threshold compared with one-off freelance work | Clinics, restaurants, auto shops, and chains |
AI answers show far fewer businesses than classic search. According to the SOCi 2026 Local Visibility Index report covering 350,000 locations of 2,751 brands (Search Engine Land), companies appear in the Google Local 3-Pack in 35.9% of queries, in Gemini in 11%, in Perplexity in 7.4%, and in ChatGPT in only 1.2%.
According to the OpenAI Help Center article on ChatGPT search, the assistant translates a query into search requests (including through Bing) and cross-checks facts across several sources. According to an analysis of 21,311 answers in the AirOps report, about 85% of brand mentions in AI come from third-party domains, and according to an Ahrefs study of 75,000 brands, branded mentions correlate with appearing in Google AI Overviews about 3 times more strongly than backlinks (0.664 vs 0.218); more in the article on how ChatGPT chooses sources.
How to Choose an Agency for a Restaurant, Clinic, or Auto Shop?
Choose an agency by experience in your niche, work with Google Maps and review texts, a transparent report on the share of mentions, and no promises of first place.
| Niche | Where AI Gets Recommendations | What the Contractor Should Do |
|---|---|---|
| Restaurants and cafes | Google Maps, Apple Maps, TripAdvisor, city food guides, roundups, a menu with prices in HTML | Manage map profiles, shoot food video and UGC, encourage reviews that mention dishes |
| Clinics and dental practices | Doctor profiles in medical directories, Google Business Profile, procedure pages with a price list | Align doctor and price data in directories, connect inquiries to appointments and visits in the CRM |
| Auto repair shops | Google Maps, Bing Places, auto forums, reviews with the car brand and type of work, mechanic videos | Build reputation on maps, shoot expert videos, and track calls and visits |
According to the Google Business Profile Help, local ranking is determined by relevance to the query, distance, and prominence based on reviews and directories. A plan for working with off-site platforms is in the guide on brand mentions for AI visibility.
Two red flags in contractor proposals:
- A promise of first place in ChatGPT. The AirOps report The 2026 State of AI Search, prepared with Kevin Indig, states: “Only 30% of brands stay visible from one answer to the next, and just 20% remain present across five consecutive runs.” The contract should fix the share of mentions (Share of Voice) and assisted conversions as described in the article on AI visibility KPIs and reporting.
- Selling Schema.org or llms.txt as the main lever. The May 2026 Ahrefs study on 1,885 pages showed a change in citations only within the margin of error: AI Overviews -4.6%, AI Mode +2.4%, ChatGPT +2.2%.
In MOVE cases, for the Parodent dental clinic chain, advertising, video production, and SMM delivered +30% in booked appointments and reduced the cost per inquiry by 23%, and for the Warsaw-based 911 Aesthetic Clinic, matching Meta leads to Kommo deals and Altegio visits by phone number reduced the cost per lead by 27.7% in August 2026. For IL Molino, SMM and production delivered 1.3 million organic views in a year and 300+ delivery orders per month, and for the auto shop Avtomotiv, 671,500 monthly reach and +34% inquiries.
How Much Does Promotion in ChatGPT Cost, and Where Can You Get an Estimate?
The estimate for a clinic, restaurant, or auto shop is calculated after an AI visibility audit. SEO-Studio publishes GEO management from 12,000 UAH per month, and ITForce charges from 40,984 UAH per month for GEO (dollar prices are converted at the NBU rate of 45.5375 UAH per USD on 05.11.2026).
Public prices for GEO at MOVE as of November 2026:
| Service | Price | What Is Included |
|---|---|---|
| AI visibility audit | from $1,500 | 2 weeks: a check of 20-40 purchase queries against competitors, an audit of robots.txt and HTML, an inventory of mentions, a plan and an estimate |
| GEO management | from $1,500 per month | Mentions in media, directories, and roundups, access for AI crawlers, pages with direct answers and tables, a monthly SoV report |
In the estimate, separate organic GEO from paid channels:
- ChatGPT Ads. According to the OpenAI Help Center article of October 28, 2026, Ukraine and Poland are among the 89 available countries, and the minimum budget in ChatGPT Ads is 1,138 UAH per day at a bid of 137-228 UAH.
- Google AI Overviews. According to the Google Ads Help, ads appear in AI answers automatically from existing Search, Shopping, and Performance Max campaigns.
- Perplexity. The platform shut down its ad program in February 2026 according to PYMNTS citing the Financial Times, so only organic GEO works there.
What to Ask the Agency Before Signing?
Put these questions to the contractor before signing, to tell systematic work from renamed SEO:
- What projects in our niche have you already run? Ask for case studies for clinics, venues, or auto shops with the exact scope of work.
- Who manages Google Business Profile, Bing Places, and directories? Clarify whether aligning contacts, prices, and services outside your website is included in the rate.
- How do you build reviews and media mentions? Check the list of platforms and do not accept fake reviews or bots on Reddit.
- Who owns the accounts and trackers? The ads.openai.com account and the tracker account (Otterly, Peec, Profound) should be registered to your company.
- What does the monthly report look like? Ask for a template with the share of mentions (Share of Voice) across 20-40 queries and inquiries matched in the CRM.
- Do you promise first place in ChatGPT? The honest answer: fixed positions are impossible, and the contract fixes a range for the share of mentions.
- What stays with the business when it leaves? All texts, published articles, the mentions log, and the prompt database must belong to the client.
What First Steps Can a Business Take on Its Own?
A local business can complete the basic preparation before choosing an agency:
- Run real buyer queries with a district, service or cuisine, and budget in ChatGPT, Gemini, and Perplexity following the method in the AI visibility audit.
- Check that the website is accessible to bots. According to the Otterly.ai AI Citations Report 2026, 73% of websites have barriers for AI crawlers in
robots.txt, the CDN, or JavaScript; the fixes are described in the guide on how to get into ChatGPT: website indexing. - Align data on maps and in directories: the name, address, phone number, opening hours, and price list in Google Business Profile, Bing Places, Apple Maps, and specialized directories.
- Collect text reviews that mention a specific procedure, doctor, or dish.
- Add an “AI assistant” source to the CRM and reconcile inquiries with visits by phone number, as in the breakdown of targeted ads for clinics.
Sources
- Search Engine Land, overview of the SOCi 2026 Local Visibility Index report
- OpenAI Help Center, ChatGPT search
- OpenAI Help Center, ChatGPT Ads availability by country
- OpenAI Help Center, ChatGPT Ads basics: terms and budgets
- Google Business Profile Help, how to improve your local ranking on Google
- Google Ads Help, ads in Google AI Overviews and AI Mode
- AirOps, The Influence of Offsite Signals in AI Search
- AirOps and Kevin Indig, The 2026 State of AI Search
- Ahrefs, Brand Mentions vs Backlinks in AI Overviews
- Ahrefs, the effect of Schema markup on AI citations, May 2026
- Otterly.ai, The AI Citations Report 2026
- PYMNTS citing the Financial Times, Perplexity shuts down its ad program
- SEO-Studio, price list for GEO / AI optimization
- ITForce, price list for Generative Engine Optimization
- MOVE, the “GEO promotion” service