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SMM HoReCa

BIF

Scroll-stopping content

Task

An establishment where food is a show. Content strategy built on provocation: fresh angles, appetizing food porn, dynamics that stop the scroll.

What we did

Results

200%↑
Followers
2M+
Views
BIF

What we did

BIF is a show. Every video must hook in the first 2 seconds. We work with food styling, dynamics, angles that stop the scroll.

Approach and results

Systematic work tripled the follower base, individual Reels hit million-view marks. The food porn format became the brand's recognizable style — clients recognize BIF by the frame alone, before even seeing the caption.

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