Task
Batch is a specialty coffee shop and roastery with in-house roasting, part of restaurateur Dmytro Sobakar's group. The project started from zero. The goal: build brand awareness and bring in new guests through Instagram. At the start, its social media did not show what makes the place special: a transparent roasting process behind big glass windows, a craft approach and pastries from the brand chef.
What we did
Results
What we did
We grew reach through local news hooks: joint activities and events took Batch beyond its own audience. We added more content featuring the team and real, behind-the-scenes stories, which lifted engagement. The tone of voice is educational, craft-driven and modern: it shows the process and tells the story of the bean, expert but never snobbish. The venue is pet-friendly and accessible to guests with limited mobility.
Approach and results
Starting from a blank page, the account reached a steady 200–250K monthly reach.