Task
ONDO — a unified brand of regional power companies supplying electricity to millions of Ukrainians. The task — humanize a utility service and speak to the customer in a simple, clear language.
What we did
Results
×44
Content views
×162
Reach
+539%
Follower growth
“We started talking to customers like humans — and people responded. Reach grew, and comments got warmer than ever in the utilities space.”
What we did
We turn an "ordinary" electricity supplier into a brand that talks to people like people — about light, everyday life and care, not tariffs and invoices.
Approach and results
Over 5 months of work, content views grew from 5.5K to 246.5K (44×), reach from 1,085 to 175,884 accounts (162×), and monthly follower growth from 61 to 390 (+539%). 97.3% of views now come from a new audience (vs just 39% in February).