Task
At the start the brand was opening its very first restaurant — the main challenge was a complete lack of recognition. We had to explain the concept, build trust and create a place people want to return to, while quickly moving from opening investments to a steady flow of guests and profitable operation.
What we did
Results
What we did
'Toi Samyi Baranchyk' is a chain of Georgian-feast restaurants: 8 years on the market and 6 cities (Poltava, Kharkiv, Kremenchuk, Lviv, Cherkasy, Kyiv). We built the brand with clear positioning — a place for any gathering or celebration. At the start we bet on the Baranchyk mascot, who warmly introduced the audience to the brand and its offers; as the network grew, the brand 'matured' into calmer, adult communication while keeping creatives clear to a broad audience.
Approach and results
Stable results come from the synergy of tools honed over years: creative content, targeted ads, UGC amplification and periodic blogger collaborations. One restaurant grew into a nationwide chain: millions of Reels views, successful ad campaigns, steady occupancy, hitting the gross financial plan, and offers that keep working for years. Next — to firmly establish in Kyiv and scale further.
